About Me
As the Global Senior Director of Marketing at Morae, I lead the global marketing strategy across the Americas, EMEA and APAC.
My focus is on building integrated, revenue-driven marketing programmes that accelerate pipeline growth, strengthen the Morae brand and support our portfolio of legal, compliance and business transformation solutions. I work closely with Sales, Product Marketing and the executive leadership team to align marketing with commercial objectives through account-based marketing (ABM), digital demand generation, AI-powered marketing and data-driven decision making.
I bring more than 20 years of international B2B marketing and growth leadership experience, having built and scaled marketing functions across SaaS, technology, professional services and digital platforms. Before joining Morae, I was Chief Growth Marketing Officer at Hellopeter, where I led global growth initiatives and supported the company’s expansion. Earlier in my career, I held senior leadership roles at Clickatell, Ogilvy and Unilever, where I was part of the Senior Leadership team that established Unilever Africa’s first in-house agency model - Ustudio, which was later adopted across more than 40 countries. Throughout my career, I have specialised in revenue growth, global go-to-market strategy, AI-enabled marketing, digital transformation, marketing operations and building high-performing global teams.
I’m passionate about combining strategic thinking with hands-on execution to help organisations achieve sustainable growth. I enjoy working with diverse global teams to develop innovative marketing strategies that deliver measurable business impact, strengthen customer relationships and embrace emerging technologies that shape the future of business.
Great growth in business isn’t about generating more leads, it’s about creating meaningful customer experiences that drive measurable business expansion.
Why Morae?
I joined Morae because of its unique combination of legal expertise, technology and AI, together with the opportunity to build and scale a world-class global marketing function. The company’s collaborative culture, global reach and commitment to innovation make it an exciting place to help drive growth across the Americas, EMEA and APAC.
