Presented by Kerri Vermeylen, Barry Solomon, Justin North

The final installment of our Webinar series involves industry leaders exploring how a more professional approach to intelligence gathering can assist in targeting pursuits, growing your client base, and increasing market share. This on-demand webinar focuses on how competition between law firms has never been greater and, as firms increasingly jockey for position, data has emerged as a key weapon in the battle. To gain an edge, tech savvy firms have recognised the need to urgently leverage their data to inform better approaches to winning new clients and ensuring great service for current ones.

Join us for a discussion of the Sidley Austin experience in using data to increase the firm’s competitiveness, including:

• Placing Value on Customer Experience: Customer Experience (CX) is becoming a value metric to many law firm clients – it is no longer just about costs or outcomes, but about much more.
• Power From Consolidated Data: Firms no longer need to manually connect data and tirelessly review information sources to seek out trends – solutions can now replace days of manual labour with instant intelligence.
• Accurate Data Anywhere: Firms can now access data anywhere – in the office or working remotely to better inform their decisions.
• Helping Future Growth: Firms can ensure greater consistency of service across all of their clients over time – not just those who are considered platinum relationships today.

About the Presenters

Kerri Vermeylen
Director of International Business Development & Marketing at Sidley Austin LLP
Kerri Vermeylen is a seasoned marketing and business development leader with over 25 years of experience in international professional services organizations. A strategic adviser to firm management, Kerri has successfully helped to grow established and emerging practices, strengthen client relationships and elevate brand profile. As a skilled team leader, coach and motivator, Kerri is dedicated to helping her team reach their fullest potential and deliver the highest quality service.

Barry Solomon
Vice President at Litera, Firm Intelligence Business Unit
arry earned his J.D. from The University of Chicago Law School, practiced law at Sidley Austin LLP, helped found Interface Software where he served as general counsel and executive vice president, served as vice president and general manager for several subsidiaries of LexisNexis, served as Chief Marketing Officer at Microsystems before rejoining Sidley as Chief Marketing Officer in 2011. In February 2018, Barry became Executive Vice President at Foundation Software Group which was acquired by Litera in December 2020.

Justin North
Consultant
I work with law firms and legal departments on global transformational projects to help drive meaningful improvement and lasting change. I have in-depth expertise and understanding of private practice and corporate legal management needs and challenges, as well as a strong command of the commercial levers of a successful law firm or legal function, and regularly undertake behavioural studies focused on the psychology and unique motivations of lawyers in different peer groups and practice areas.