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Articles

It’s Not Enough to Adopt AI: Optimizing AI is Crucial to Maximize ROI for Legal Operations

By Hayley Day, Kenzo Tsushima, and Marcelo Horacio

December 17, 2024

Solution

Legal Department Operations

Market Insights

In today’s rapidly evolving legal landscape, the adoption of Generative Artificial Intelligence (GenAI) is no longer a futuristic concept but a present-day reality. However, merely adopting GenAI tools is not enough. To truly harness the power of AI and realize a significant return on investment (ROI), legal teams must implement and optimize these tools to drive operational efficiencies and improve outcomes. This blog post delves into the practical steps needed to fully integrate and optimize GenAI in legal operations, ensuring it aligns with existing systems, processes, and people.

The Evolution of Legal Operations

The legal industry is undergoing a transformation, driven by the need to enhance efficiency, accuracy, and data insights while achieving cost savings (doing more for less). GenAI can play a pivotal role in this transformation by augmenting traditional legal technology, integrating seamlessly with existing systems, and automating tasks such as contract clause extraction. This not only improves ROI but also empowers legal professionals to focus on higher-value work.

Organizations are leveraging GenAI tools like ChatGPT and Copilot to boost productivity. In the legal sector, tools like MorAI Legal Companion offer AI-augmented contract drafting, review, and interrogation. These customizable solutions, with human-led quality assurance, ensure efficiency and cost savings, allowing legal professionals to concentrate on more strategic tasks.

GenAI enhances data analytics by forecasting trends and making recommendations. Legal professionals can use these insights to make informed decisions, keeping projects on track. Tools like MorAI Contract Analysis integrate with existing systems to provide predictive analytics, aiding strategic business decisions and uncovering opportunities.

While optimizing traditional legal technology can improve manual processes for routine work, GenAI offers unmatched speed and agility. This is particularly beneficial in handling large data volumes and adapting to regulatory changes. By providing a competitive advantage, GenAI helps organizations avoid market missteps and seize time-sensitive opportunities.

Strategic Considerations for AI Adoption

To successfully adopt and optimize AI, organizations must define clear objectives, conduct cost-benefit analyses, involve stakeholders early, assess current technology, address ethical and compliance concerns, select the right AI tools and platforms, manage change effectively, pilot the AI solution, and focus on continuous improvement.

Consider the case of a multinational law firm that implemented an AI-powered contract analysis tool. Initially, the firm faced challenges in integrating the tool with their existing systems. However, by involving IT and legal teams early in the process and conducting thorough testing, they successfully optimized the tool. As a result, the firm reduced contract review time by 40% and improved accuracy, leading to significant cost savings and enhanced client satisfaction.

The ethical implications of using AI in legal operations cannot be overlooked. Data privacy, bias in AI algorithms, and the importance of maintaining human oversight are critical concerns. Legal teams must ensure that AI tools are transparent and that decisions made by AI are explainable. This builds trust and demonstrates a commitment to responsible AI use.

Future Trends and Predictions

The future of AI in the legal industry is promising. AI technologies are expected to evolve, offering even more sophisticated tools for legal research, predictive analytics, and client interactions. Legal professionals must stay abreast of these developments to remain competitive and leverage AI for long-term strategic advantage.

Market Poll

As a quick gage of the legal market’s current state of adoption, Morae conducted a brief poll of during a recent Buying Legal Council webinar which found the following trends from a total of 50 survey respondents:

  • 3 in 5 reported personal usage of Generative AI tools on a daily/regular basis
  • 3 in 5 reported their organizations either already have implemented Generative AI or are currently piloting solutions
  • 1 in 5 reported a relatively advanced maturity level for their organization’s Generative AI strategy, including a full steering committee, defined roadmap and KPIs set for 2025
  • 1 in 10 reported their organizations have no current initiatives, strategy or planning for the adoption of Generative AI

Moving the Needle

Successful AI implementation requires collaboration between different departments, including IT, legal, and compliance. Managing change effectively is crucial to ensure that all stakeholders are on board with the new technology. Regular training sessions and clear communication can help mitigate resistance and foster a culture of innovation.

Continuous training and skill development are essential for legal professionals to effectively use AI tools. Organizations should invest in upskilling their workforce to ensure they can leverage AI to its full potential. This not only enhances productivity but also empowers legal teams to take on more complex and strategic tasks.

Measuring the return on investment (ROI) from AI implementations is vital. Organizations should establish key performance indicators (KPIs) and metrics to track the success of AI initiatives. Metrics such as time saved, cost reductions, and improvements in accuracy can provide valuable insights into the effectiveness of AI tools.

AI can play a significant role in ensuring regulatory compliance. By automating compliance-related tasks and staying updated with changing regulations, AI tools can help legal teams avoid costly penalties and maintain a strong compliance posture.

AI has the potential to enhance client interactions and improve client satisfaction. By providing personalized legal services and improving communication, AI can help legal professionals build stronger client relationships and deliver better outcomes.

Action Plan and Conclusion

Consider implementing AI in functions where manual efforts, redundancy, and human error are high. Tasks inclusive of data aggregation and analysis allow can be performed by AI painlessly to make a powerful impact on measuring value, tracking trends, and providing predictive intelligence. Tedious and monotonous contract review can be conducted swiftly and efficiently with trusted contract intelligence tools like MorAI Legal Companion.

Opportunities to consider augmenting with AI:

  1. Contract Management

Instrumental technology is already on the market today for automated contract drafting and assistance. Review and analysis tools help with compliance enforcement, building playbooks, managing fallback provisions, and more.

  1. Legal Research

The leading providers in legal research are delivering this to their customers and there are many smaller companies offering niche research AI tools as well. Utilize these solutions to help you find relevant legal precedence, predict case outcomes, and make strategic decisions for your cases.

  1. Compliance Monitoring

Leverage AI to keep your team updated on the changing regulatory landscape, perform compliance checks and audits, and automated intake needs.

  1. Document Management

AI is available for creative of documents, management, review, and extraction. Whether eDiscovery or internal research/reporting, AI can help you surface up relevant documents quickly and prepare summaries.

  1. Data Analytics

One of AI’s defining skillsets is data analysis. Using AI, you can analyze data across multiple departments, tools, data sets, file types, to gain insight into trends. Harness the knowledge your data can provide to make strategic decisions and risk assessments. Analyze your contract data, department spend, vendor relationships, settlement and claims data, and more.

  1. Client Interaction

AI is not new to customer service; as consumers, we’ve been interacting with chatbots for years. However, Chatbots can help your clients (whether internal or external) surface up answers quickly.

  1. Workflow Automation

Use AI for repetitive tasks such as scheduling, reminders, follow ups. For many of us, it is as close to getting a personal assistant as we can get. Embrace the help that AI can provide in this capacity to keep you on task and informed.

  1. Training and Development

Utilize AI to help prepare training materials and plans. Implement continuous training programs. Bolster your knowledge management with the help of AI for disseminating legal updates, training requirements, regulatory changes, news, and more across your organization. While AI can help you with your training and development goals, it is also important to include continuous training on the topic and usage of AI for your team.

Implementing and optimizing AI in legal operations provides valuable insights into how legal teams can fully integrate and optimize AI tools to drive operational efficiencies and improve outcomes. By leveraging the power of GenAI, legal professionals can enhance productivity, gain deeper data insights, and achieve a competitive edge in the ever-evolving legal landscape.

Related content

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Beyond Adoption: Implementing and Optimizing AI in Legal Operations

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Talking AI for Legal Ops: How GenAI is Amplifying Value for Legal Services

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Morae | Insight

GenAI Readiness Checklist

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