Share the wealth (of rich customer experiences)
A better way to capture and present qualitative market research
Eva works as an analyst at a firm that supplies market research services to large corporations. Her goal is not simply to measure, but to understand customers' feelings, beliefs, and needs...and then convey this understanding to her clients.
She brings customers together into focus groups and uses Morae with a digital video camera to capture every nuance of the session straight to her computer's hard drive. Morae handles the technical details, freeing her to focus on leading a great discussion. Clients can observe via the network—no one-way glass required.
When Eva asks a new question or hears a great quote, she places a marker or jots a note on the timeline. So most of her logging is done before the session even ends. And since there's no DVD or videotape to transfer, she can skim through the video, export the best clips directly to PowerPoint slides, and put together a knockout presentation on the cab ride home. It's that simple.
Morae helps Eva share the richness and emotion of a focus group with people who weren't there. And the fact that she does it under budget and ahead of schedule...is icing on the cake.
Top benefits of Morae for market research
- faster results
- all-digital capture
- notes are indexed to video
- easy video editing
- polished, professional presentation
Success stories
Eva is a persona, but the following stories are real. They illustrate how Morae can be used to capture and log video, saving you tons of time.
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