Morae Usability Testing

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Morae and Higher Education

Universities worldwide are using Morae to improve employee productivity, increase Web site effectiveness, conduct empirical research and enhance student learning.

No matter how you use Morae, you’ll benefit from quick results that are easy to integrate, so your project remains on schedule and within budget. And Morae makes extensive text reports a thing of the past with easily shareable highlight videos that let you present clear, undisputable results in an approachable format.

Optimize Your Online Admissions Marketing

Admissions marketers can give their recruitment efforts a competitive edge by using Morae to test the effectiveness of their Web site marketing.

Case Study: University of Missouri-Columbia

The University of Missouri-Columbia used Morae to enhance and improve their award-winning undergraduate online admissions Web site.

Improve Productivity through User-Friendly Systems

Administrators can increase the efficiency of their institutions by improving the usability of university systems. Morae makes it easy and affordable to integrate user experience testing into existing system implementation projects and to get rapid, detailed results.

Case Study: University of Indiana

The University of Indiana's User Experience Group used Morae to cut the time and cost of conducting usability tests and delivering test results.

Create Affordable Teaching Labs

Universities worldwide use Morae as a teaching tool for students studying in Human Computer Interaction, Human Factors, Usability, Information Systems, and many other degree programs. Because Morae is an easy-to-use solution, students are able to learn how to use it effectively within a semester course.

Case Study: United States Air Force Academy

The United States Air Force Academy recently built the country’s first undergraduate, all-digital teaching laboratory for Human Computer Interaction. As the main component of the lab, Morae enabled the Academy to achieve its design goals while saving $20,000.

Conduct Empirical Research

Morae’s data collection and analysis capabilities are opening up new research possibilities. For example, the University of Texas at San Antonio used Morae to conduct a 3-year study of professional development models to help teachers teach critical reading skills. And, Michigan State University’s Media Interface and Network Design Lab’s used Morae to research the causes of the digital divide.

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